MKTG 498 Syllabus

Homework Assignment #2

Who uses the Internet? For this assignment, read the following articles. Then, following the rules for the one-page paper, describe the demographics of the typical Internet user. This is a paper assignment: turn in a hard copy of your results. This assignment will be due on Tuesday, January 21, 1997 at the beginning of class.

  1. http://www.npd.com:80/pcmpr19.htm
  2. http://www.naa.org/news/webcount.html
  3. http://www.pcweek.com/business/1118/18number.html
  4. http://adage.com/interactive/articles/19961028/article1.html
  5. http://www.commerce.net/conference/1996/nielsen/1socio.htm
  6. http://adage.com/interactive/articles/19961014/article1.html
  7. http://www.newnetworks.com/statsexecsum.htm
  8. http://www.jup.com/jupiter/release/oct96/oct21.shtml
  9. http://www.demographics.com/Publications/AD/96_AD/9610_AD/9610A51.HTM
  10. http://www.webweek.com/96Aug19/news/demographics.html
  11. http://www.nielsenmedia.com/commercenet/exec.html
  12. http://www.colybrand.com/industry/infocom/mediapr.html
  13. http://www.demographics.com/Publications/AD/96_AD/9607_AD/9607AF04.htm
  14. http://www.hpp.com/s-fifthwwwsurvey.html
  15. http://www2000.ogsm.vanderbilt.edu/baseline/1995.Internet.estimates.html