According to government regulations, all radio and
television stations must contribute a certain amount of time for public
service programs and annnouncements. While the time they give is not
"prime time," it still provides a good opportunity to get your message
across to a great many listeners.
A public service announcement (PSA) should be
brief - 30 seconds or one minutes - and should answer the questions: Who?
What? Where? Why? When?
A radio spot tape should arrive at the station a
week in advance of broadcast date(s). Be sure to call in advance and make
an appointment with the appropriate individual - to deliver tapes and
answer questions. Confirm broadcast schedule. Publicize this information
in your schools and community.
Television public service announcements (PSA)
should be submitted according to the guidelines of your local stations.
Call and make an appointment with the Community Affairs Director of the
station a month before desired broadcast date. Take the tape and a
written request to the Public Affairs Director at the appointed time. Be
cooperative in discussing your request and answering questions. If
possible obtain a broadcast schedule and publicize this information in
your schools and community.
For personal interviews on television, call your
local television stations at least two months in advance of the desired
interview date and make arrangements with the talk show host. The
following form or a similar one should be filled out and mailed to the
appropriate person a month before the interview date. Call approximately
three days before the interview and confirm all prior arrangements: Date,
Time, Other Details. (These guidelines were provided by Lee Kinard of
WFMY-TV Channel 2, Greensboro, NC. Guidelines from North Carolina's State
Department of Education).
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